The Juicy Leaf, a boutique succulent and retail store in Los Angeles’ Highland Park neighborhood, is featured in Facebook’s campaign Resilient Voices: Latinx and Hispanic Heritage Month. The incredible amount of attention for the business included being featured as Facebook’s cover video and in multiple posts.
Felix Navarro, who owns the business and manages it with his life and work partner, Felipe Abrahao, has a story of resilience about following his dreams no matter the obstacles and sacrifices required. “Since I was a little kid, I always had my hands in the dirt. I learned everything I know from my mom. To leave my secure job for my passion was absolutely terrifying. I would second-guess myself a lot. I went from being an executive in corporate America, making really good money, to selling succulents at flea markets.
The Juicy Leaf is famous for its succulent arrangements, designer terrariums, and highly curated home decor, and fine art. Since the pandemic, they’ve added succulent arrangement kit delivery with accompanying Instagram Live workshops for people in Los Angeles and around the country. The kits and workshops have exploded in popularity, The Juicy Leaf is becoming even more famous, and owner Felix Navarro is becoming a bonafide plant celebrity. In addition to the Facebook campaign, The Juicy Leaf was recently featured in the Los Angeles Times and in Boys With Plants magazine.